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Brand Development Strategies in the Digital Age

Overview

In today’s ever changing digital world, enterprise brand managers face numerous challenges as they strive to successfully develop, position, and express their brands.  Their focus is to ensure that their brands get maximum visibility across an ever-increasing number of digital channels, from social media to all the mobile devices from smartphones to tablets.
 
Besides having to develop innovative strategies for delivering the right messages to the right consumers via the right channels, they also have to deal with the repercussions of the real time economy, to be able to quickly respond to the changing tides and social media trends.
 
Brand Management in the Digital Age is an intensive workshop which will equip participants with the core knowledge and skills necessary to successfully and profitably manage a brand online.
 
After attending the master class, participants will be able to successfully define, measure, position, revitalise and track their brand. 
It will provide a world-class, applied overview of the key challenges of brand management in the 21st Century. Participants will gain a significant strategic edge over competitors and also add significant value to their personal equity within their organisation.
 
 

Learning Outcomes

By the end of the Brand Development strategy course, participants will learn how to:

  • Create a Powerful Brand on Online Channels.
  • Develop Real Time Branding.
  • Unveil the Digital Consumer Mindset and Behaviour.
  • Create the Most Effective Way to Manage Your Reputation Online and Mitigate Any Crisis.
  • Beat Powerful Brands Competitors in the Social Media Space.

Who Must Attend

This Brand Management workshop is specifically designed for marketers and managers who have direct responsibility for one or more brands within their organisation. The content will be relevant for consumer brands, service brands, not-for-profit brands and B2B branding or B2C.
 
While some knowledge of marketing basics would be useful, the workshop is designed as a stand-alone module and is therefore an ideal introduction for managers with no marketing background who need to understand the basics of brand building. 
 
The workshop will also prove useful for staff from communications or research agencies keen to add value to their clients’ brand strategies.

Course Details

Day 1: 9.00am - 5.00pm
Module 1: The New Rules of Branding: The 10 Pillars of Digital Branding
The Surprising Rules of the Digital World.
The Difference Between Old-School Branding and Digital Branding
The 10 Pillars of Digital Branding
 
Module 2: The Digital Consumer 
The Age of the Shallows: How to Brand in the ADHD Age
The Rise of Intergenerational Branding
Atom Bomb vs Sniper Rifle: The real function of internet marketing. 
How to use various tools like the Emphatic Map, the Bloghounds to get the most current market information.
 
Module 3: The “Tornado” Sales Funnel  
Why the Linear Sales Funnel is Irrelevant Today
The Rise of Conversational Commerce 
The COMMAND Brand Strategy Canvas
How to Make Sense of the Consumer Feedback Loop (And How to Close Them)
 
Module 4: Creating an Online Value Proposition
What is an OVP?
How to Translate Your USP to OVP
The 7 Success Factors of a Compelling OVP
 
Day 2: 9.00am - 5.00pm
Module 5: Brand Oxygen: Introduction to Real Time Branding
Why Brand Loyalty is Dead Among Millennials. 
What Millennials Respond to Instead.
The 5 Reasons for Real Time Branding
5 Areas for Social Media Listening
 
Module 6: Branding for Social Media 
The 4 surprising reasons to use content over promos
The 6 viral content pillars
How to manage the different brand channels like Facebook, Twitter, Youtube (they’re all different)
When to add a new channel into the marketing mix.
 
Module 7: Online Branding Activation
Newsjacking 101
SEO for Branding 
Harmonising New and Traditional Branding Channels 
Visual Storytelling 
Brand Crowdsourcing
 
Module 8: Reputation and Crisis Management 
How to best use social media in a crisis
How to prevent or deter issues from escalating into a crisis
How to identify a crisis, how to evaluate emerging situations and what to do in the first 24 hours
How to engage company employees as well as friends, fans and followers in the crisis communication effort
Manage damaging or angry comments on social media
 

Methodology

Interactive presentation and examples. Case study in recent global branding. Practical exercises, peer and trainer evaluation.

Course Leader

TRAINER TO BE CONFIRMED

Or

We have a faculty of  specialist and can cater to your organisation's different levels and specific needs.

 

For training and advisory services, feel free to contact us at info@itrainingexpert.com or call us at +603 8082 3707 | +603 8074 9056 | +6012 6869 628 | +6018 2175 123

Testimonies

"It was the first time that I am sad when I finished my training course."– Ahlam, Chef Executive of National Bank.

"The most exciting and applicable training session I had till today." Ali Al Candy, Finance Manager.

"After attending this course, I decide to plan a branding strategy for my company." - Manager, Global Facilities Management Sdn Bhd.

Investment

In house arrangement only.

Click here to Request for In house Quotation
Please contact us at +6012 6869 628 | +603 8074 9056
Email: info@itrainingexpert.com

Payment mode:
Payment must be 100% upfront upon confirmation.

 

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