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StoryTelling Skills for Organisational Change

Overview


Stories are an extremely powerful communication tool it sticks not only to the head but more importantly, touched the hearts of others.

Why is the art of storytelling so important your business?

Because you can’t just order people to “be more creative” or to “get motivated” or to “start loving your job.” The human brain doesn’t work that way at all.
You can however, LEAD them there with a good story. You can’t even successfully order people to “follow the rules” because nobody like to read the rulebook. But people will read a good story about a guy who broke the rules and got fired, or a woman who followed the rules and got a raise.

Storytelling is indeed a powerful medium of change. It is a wonderful leadership tool, and when used in precise manner, can influence minds.  Storytelling can persuade, inspire and motivate people significantly. They bring positive changes in the way people think and work.

What exactly works in the storytelling? 

We use stories as metaphors because they are one of the most powerful ways for influence and persuasion. Telling stories as metaphors is an art that can to be mastered, to get accurate results in influencing.

How Storytelling works in the corporate world?

World business leaders use stories and metaphors as they speak to people. Notice how powerfully, yet subtly they use stories in their talks.

Most CEOs, business-heads, managers are also learning the fine art of storytelling as they realize and recognize it as one of the most important methods to connect and be a persuasive motivator.

In what ways can storytelling help leaders be more effective?
Through being a great corporate storyteller, you can use it when you need heavy influence to:

  • lead change
  • make recommendations to the boss.
  • manage diversity and inclusion
  • give people coaching and feedback
  • help bring out more of people’s creativity
  • help rekindle the passion for people’s work

Why tell stories in Leadership Management?

Promotes Problem-Solving
Encourages Creativity
Addresses Different Learning Styles
Influences and Persuades powerfully
Heals through Healing Therapy
Motivates by Uniting Ideas with Emotions
Changes the Perception and Perspectives
Stimulates Creativity and Problem Solving ability


 

Learning Outcomes

Storytelling is a new powerful way of communication using stories. You will be able to explore the process, techniques and importance of storytelling. You can use storytelling skills to move ideas into actions. 

Upon completion of this programme, you will be able to: 
Engage and motivate others 
Move people to action 
Bring complex facts and figures to life 
Encourage participation in meetings and presentations 
Bolster your own storytelling abilities 
Help others change to empowering perspectives

Who Must Attend

Leaders at all levels who need to communicate and build relationships within their organisations, departments and teams and who are looking for an innovative and fresh way to stimulate and engage others. 

Course Details

Day 1 
Module 1: The Psychology of Story’s Influence 
Welcome to a World of Metaphors
Importance of Storytelling 
Exercise your Muscle of Imagination 
 
Module 2: How To Build Your Own Highly Effective Story 
Five Steps to Great Riveting Storytelling 
How to Structure a Great Story in Selling 
 
Module 3: Awakening The Hidden Storyteller 
Find your Story and write it 
Story Presentations 
 
Module 4: Storytelling At Work 
Successful Companies That Used Stories 
Resolving Office Conflicts using stories 
 
Day 2 
Module 5: Seven Ways To Implement Storytelling At Work 
Creating Metaphors 
Experience Metaphors to reduce stress & heal 
 
Module 6: Storytelling Secrets 
Show, Don’t Tell 
Exercise to illicit Secrets of Storytelling 
 
Module 7: Motivation Strategies of Listeners 
Self Assessment in Motivation 
Assessing motivation Strategies of Listeners 
 
Module 8:Storytelling Guaranteed to Inspire Motivate and Change
How to be a Great Storyteller 
Applying ‘Magic’ Words
A very powerful NLP technique to positively influence others to change using stories

Methodology

Self-assessments, Individual hands-on exercises, Small-group hands-on exercises, Role plays, Video Presentations & Participant presentations. 
 
By applying powerful NLP tools, the course will be taught in a fun interactive manner using lessons learned, practical examples, case studies, demonstrations, games, self assessment and shared participant experiences. 

Course Leader

DANIEL W
Member of Malaysian Institute of Management
Certified Professional Trainer, MIM
MBA (General) University of Hull, UK
Council of Engineering Institutions (UK) Part I & II
Associate Member of Institute of Electrical Engineers, UK
Graduate Member of Institute of Engineers, Malaysia
ISO Standardization Internal Auditor
NLP Master Trainer Certification, NFNLP US
Certified Master Conversational Hypnotherapist, IAPCH U
Certified Specialist in Neuro-Hypnotic Repatterning, SNLP US
 
Daniel is an International Master NLP Trainer who comes with more than 30 years experience in the corporate world; out of which, 19 years has been spent on coaching and training: on Communication & Interpersonal Skills, Coaching & Negotiation skills, Sales, Management & Leadership Skills, Course Consulting, Neuro-Linguistic Programming (NLP) and Sub-conscious learning skills. And in the process, continually coaching and motivating all his the coaches, mentees, staff and associates to learn, grow and expand their personal paradigms and horizons.
 
He also has extensive marketing and sales experience; from selling single course programs to education franchise businesses; as well as single pieces of equipment right-up to multi-million US dollar projects for more than 15 years. In his last major corporate appointment as General Manager of GEC (UK), Mahkota Technologies, he was in-charge of both local and regional sales for his Division. In his tenure, he managed over 15 different products and systems, successfully securing an annual turnover of RM60 million, for both the domestic and regional markets.
Trained under Dr Richard Bandler, Daniel is a Certified Master NLP Trainer of the National Federation of Neuro-Linguistic Psychology, USA. He is also a Certified Master Conversational Hypnotherapist of the International Association of Professional Conversational Hypnotherapist, USA.
 
He specializes in coaching CEOs, senior managers and entrepreneurs in highly sought-after skills in areas of people management, creative and innovative skills in leading organizations. His passions are in the study and application of the latest psychologies, mental tools and techniques in reading and handling people; especially in areas of Effective Communication and Negotiation skills, Management and Leadership Skills and Sales, applying Neuro-linguistic Programming and Subconscious Learning to accelerate adult learning. 
 
He recognizes the great potential within each individual and he believes in making a difference in one’s learning through his personalised, demonstrative, practical and dynamic approach in effective trainings. He makes every training experience enjoyable and valuable.  His passion for training stems from his innate desire to empower all those individuals who are keen to seek knowledge, wisdom and self improvement; so that they can be the person they need to be to have what they want.

To contact Mr Daniel for any speaking, training and consultancy engagements, please contact us at +603 8074 9056 | Mobile +6012 6869  628 | or email: info@iTrainingExpert.com

Testimonies

“Before attending this course, I was very interested to apply the tools to my work. During the course, the tools and concepts I would need, but there were some that were illogical to understand. After the course I was so convinced of the power of NLP concepts. The Storytelling tools taught were good to apply in work as well. The trainer doesn’t really need to get validation from the students whether he’s an expert in the field or not. He just needs to be confident that he is and show everyone else that he is too. While the tools can be applied, I think teaching NLP in a room full of analysts and left-brainers, you need more hard evidence and data to convince us on the concepts. Psychological theories are hard to understand for logical people like us.” – Fairuz Alia Jamaluddin, Senior Analyst.
 
“I was eager to learn before attending this course. I’m eager to try out the techniques of NLP I learned during this course. The training was excellent and so was the presenter. I especially liked the part about practical portfolios. It was fun.” – Radzifuddin Nordin, Executive Director.
 
“This course taught me how to understand and apply NLP. I feel really motivated after attending this course. The trainer was very knowledgeable.” – Azhan Abdullah, IT Director.
 
“I thought I knew how to persuade people before attending this course. This course taught me about different methods and tools of persuasion. I feel like I have improved my persuasion skills after this course. The trainer did a really good job in presenting his information. I like everything about the training. All components were important.” – Isham Ishak, Director.
 
“I had zero knowledge about NLP before this course. It taught me about NLP and its uses in persuading people. I’m much more knowledgeable on the subject now. I did however think that we needed more time to practice the tools we learned.” – Noorliza HJ. Zakuan, Executive Director.
 
“Before attending this course I thought that influencing ordinary people was really difficult. During this course I learned the right techniques to persuade others. I feel like I know how influence better now. The trainer was very lively, accommodating and knew his facts well!!! I liked the parts fo the training that focused on ‘knowing the tools’ and how to use them. However, I also feel that some of the demos could’ve been demonstrated better.” – Afiza Aksan, Manager.
 
“I thought communication and persuasion were in tandem before this course. During the course I learned there were many mistakes that we do that could hinder us from achieving our objectives. I now feel more confident that I can persuade people better after attending this course.” – Nur Fazliana Mohd Zuki, Senior Executive.
 
“I felt disorganized before attending this course. I learned persuasion skills at this course as well as knowledge to counter my daily problems. The trainer was excellent and so was the content.” – Ahmad Fuad AB Wahab, Executive.
 
“I was unsure about NLP before this. During the course however, I learned about its concepts and tools. After the course, I feel more confident to apply all that I have learned. The trainer is very well-versed in his subject and the whole training structure is current and legitimately relevant to my tasks.” – Nur Fitrina Kamaruddin, Analyst.
 
“Before attending this course, I felt like I was at the end as I didn’t know how to act around the job. This course taught me how to influence people and persuade them. It made me feel much more creative. It was very informative and the trainer was knowledgeable. I especially liked the part of the training that focused on how to tell if a person was telling the truth” – Marlina Erni Ahmad Zaki, Senior Executive.

Investment

Normal fee
Sign up 1 pax
Pay before course starts
MYR 2,890.00
USD 800.00
Early Bird
Sign up 1 person
Pay 14 days before course starts
MYR 2,290.00
USD 640.00
Group Fee
Sign up 3 pax or more
Pay 14 days before course starts
MYR 2,190.00
USD 610.00

(Fee inclusive of Buffet Lunch, Refreshment, Welcome Pack, Training Materials & Certificate of Achievement)
 

Certificate
Upon successful completion of this program, you will receive a Certificate of Achievement. 
Certificates are distributed on the final day of the program.
 

Payment mode:

1. ONLINE PAYMENT  by Credit card:  You can opt to register and pay online with our latest payment integration system through our website.
 

2. BANK IN CHEQUE
Bank in and then scan the Bank-in slip and email to us before the course commence to confirm your seat.
Courier your cheque payment to our Finance HQ.
* Note that we DO NOT take any payments during the event.

3. BANK IN CASH: You can also pay by cash through bank-in our company bank account.

4. Telegraphic Transfer- You can also opt to use GIRO or telegraphic transfer of payment via international banks.

Contact us:
ITRAININGEXPERT GLOBAL PLT
Tel:+603 8074 9056 | +603 8082 3707
Mobile: +6012 6869 628 | +6018 2175 123
Email: info@itrainingexpert.com
Website: www.iTrainingExpert.com

 

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