Overview
Mobile Opportunities - mobile websites best practise, apps, location-based marketing and responsive design
Learning Outcomes
By the end of this Google and Social Media workshop, you will be able to:
- Understand how social media channel and search engine works hand in hand, and laying down a clear process for creating your content marketing strategy.
- Create and launch Facebook and Instagram ads effectively for your business.
- Evaluate the most appropriate social media and Google advertising tools
- and channels to your marketing advantage.
- Deepen your knowledge of the evolving social media trends, Google marketing
- growth strategies and developments.
- Expose to the best practices for branding and marketing, using multiple social media channels.
- Learn how to amplify your marketing message
- and place it in front of your target audience at the right time through paid ads online.
- Increase your return on ad spend and investment as part of your marketing efforts.
- Optimise your existing social media and search engine activities with AI tools as the foundation.
- Understand how social media and bloggin can increase your authority, influence
- and bring you closer to your clients.
- Monitor and measure your SEO and social media efforts, for both content marketing and paid advertising activity.
Who Must Attend
Course Details
Day 1: 9.00am - 5.00pm
MODULE 1: Digital Marketing: Overview and Scope
- Key principles about marketing
- Important pillars for digital marketing
- Competitor research, audit and analysis
- Defining your marketing message.
- Identifying consumer behavioural journey
Module 2 : Search Engine Optimization (SEO)
- What is SEO and why is it important for your business.
- How Search Engine works and why should you care.
- Understanding Google’s Algorithms and best practices.
- Does SEO take time to see results?
Module 3: Google Ads (Search Marketing)
- Setting up Google ads "Expert Mode" account correctly.
- Analyse, finding and selecting the right Keywords
- Search ads campaign setup procedure
- Understand important Google Ads terms and it's meaning.
- Optimizing your landing pages for Google Ads.
- How to monitor and optimize your Google Ads campaign.
Day 2: 9.00am - 5.00pm
Module 4: Social Media Marketing
- Overview and Malaysia key statistics.
- Using both paid and organic strategy for growth.
- Creating a social media plan for your marketing goals.
MODULE 5: How to Reach my Targetted Audience
- Setting up Facebook Ads for your targeted demographics and their interests
- Different format and method for setting up high quality campaign
- How to monitor and optimize your Facebook and Instagram Ads campaign
- Retargeting and lookalike audience overview
- A/B split test on your marketing campaign
Module 6: Inbound marketing strategy through content marketing
- Self-hosted Blogging – Tips and Tools
- Ideas for Crafting your blog content
- Tips to write social media caption
- Using canva to create high quality image and post
- Creating reels or short videos
Module 7: Measuring your Content Marketing Success
- Using Google Analytics and Google Analytics 4 to measure your content effort.
- Facebook and Instagram insights walkthrough.
- Google Search Console to measure your site's ranking and performance
- How to setup your analytics account correctly
- How to turn data into insights and make quality marketing decision.
Methodology
Course Leader
Or
We have a faculty of specialists who can cater to your organisation's different levels and specific needs.
For training and advisory services, feel free to contact us at info@itrainingexpert.com or call us at +603 8082 3707 | +603 8074 9056 | +6012 6869 628 | +6018 2175 123
Testimonies
“This is a good Social media training program. The trainer is very good, and I learnt lots of things from this training program.”– Nornih Binti Sikua. Eon Mart Group
“The trainer was absolutely perfect.”– Mohd Rahiman, Eon Mart Group
“I like boosting my knowledge on social media marketing to boost my business and the trainer is eloquent and well prepared.”– Alvin Soh, Eon Mart Group
Investment
Normal fee |
Sign up 1 pax |
Pay before course starts |
MYR 2,990.00 per pax |
USD 890.00 |
Early Bird |
Sign up 1 person |
Pay 14 days before course starts |
MYR 2,600.00 per pax |
USD 760.00 |
Group Fee |
Sign up 3 pax or more |
Pay 14 days before course starts |
MYR 2,500.00 per pax |
USD 730.00 |