Overview
Social Media is more than a decade old now and yet many businesses are still in a ignoring and procrastinating state about about whether to get invest and get involved. And you don't want to miss the bandwagon and trend and be left 10 years behind the curve.
This two day Social Media Marketing Masterclass course is designed to bring you up to date with what's happening in the world of social media, to get you up to speed with the tools and platforms available and allow you to communicate effectively with your target audience, on the channel of their choice in their favourite form of media.
This Social Media marketing programme is both hands-on and practical. You will learn how to set up, manage, optimise and deliver integrated social media marketing campaigns through a mix of practical and theoretical content in a fun, interactive and practical way.
Social Media marketing has matured from being a 'fad' to being an integral part of the way we do business today. Clever organisations are now looking for a more strategic integrated approach for their social media marketing campaigns.
Discover the possible pitfalls of using Social Media, find out which social media sites will work best for your organisation and the best times to post updates.
You won't just cover how to set up accounts and which buttons to click, our social media course also includes advanced tips and tricks, as well as the planning, strategy and content required to get a return on the time you invest in Social Media.
What You will Learn
Search - for insights, keyword selection and optimisation, search engine optimisation, search engine marketing
Mobile Opportunities - mobile websites best practise, apps, location-based marketing and responsive design
Display - digital media landscape (web, social, mobile), driving traffic through display and increasing effectiveness
Relationship Marketing – Email Marketing, CRM (customer relationship management), mobile and social
Social Media - key platforms and opportunities, creating an effective social strategy and getting started
Creative Content - content curation, co-creation and creation. Content strategies to inspire, engage and inform
Measuring and Optimisation - how to measure what matters and build into your everyday role
Integration - integrating your digital efforts with the rest of your marketing output to create a seamless user experience
Learning Outcomes
By the end of this Social Media Marketing workshop, you will be able to:
Understand how latest social media trends works and is the future of your company
Lay down a clear process for creating your content creation strategy
Create a social media marketing plan for your business
Lay down a clear process for creating your content creation strategy
Create a social media marketing plan for your business
Get to grips with the different social platforms and which platforms your customers want to hear from you
Evaluate the most appropriate social media advertising tools and channels to your marketing advantage
Evaluate the most appropriate social media advertising tools and channels to your marketing advantage
Deepen your knowledge of the evolving social media trends and developments
Expose to the best practices for branding and marketing
Learn how to amplify your message and place it in front of your target audience at just the right time
Learn how to amplify your message and place it in front of your target audience at just the right time
Increase your return on investment as part of marketing efforts
Optimise your existing social media activities with the right tools
Understand how social media increase your online branding and reputation and bring you closer to your clients
Understand how social media increase your online branding and reputation and bring you closer to your clients
Monitor and measure your social media efforts
Who Must Attend
VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects for marketing purposes, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.
Course Details
Day 1: 9.00am - 5.00pm
MODULE 1: Digital Marketing: Overview and Scope
Digital marketing versus traditional marketing
B2B and B2C most ideal platforms:
• Facebook
• Twitter
• LinkedIn
• Business Blogging
Auditing your website
The seven step digital marketing plan
Organizing your digital marketing calendar
Module 2 : Search Engine Optimization (SEO)
What is SEO and why SEO become so common in digital marketing?
How Search Engine works?
Google’s Algorithms
Does SEO take time to see results?
Module 3: Google AdWords
Setting up Google AdWords Campaigns Content Structuring
Finding and selecting the right Keywords
Campaign Setup procedure
Organizing Ad Groups
Optimizing Landing Pages
Bid Management
Analytics – Measure and fine-tune
Day 2: 9.00am - 5.00pm
Module 4: Social Media Marketing
Overview and some brief statistics
Social Media Marketing Strategy
Setting up Social Media Goals
Be Selective
o Find out where your targeted people connect
o Popular Social Media Networks
o Facebook Graph Search – SEO for Facebook
MODULE 5: How to Reach my Targetted Audience
Setting up Facebook Ads for your targeted demographics and their interests
Setting up LinkedIn Ads for your targeted industry or prospects
Google Alerts – Monitoring your brands, competitions, and industry trends using
Hashtags – Best Practices and Tools
Module 6: Implementing Social Media/Engaging your Audience and Inbound Marketing – Overview and Methodology
Self-hosted Blogging – Tips and Tools
Lead Generation
Ideas for Content Marketing
Tips to write social media updates
Automating Social Media updates using Buffer
Creating and Editing Amazing photos for your social media update without knowing graphic designing/Photoshop
Scheduling your social media updates
Social Media Plugins to be incorporated with your website
Module 7: Measuring Success and Post Planner: Finding Relevant Content Easily To Share With Your Prospects
The perfect recipe for social media posts
Social Follow and Social Sharing
Social Media Plugins to be incorporated with your website
Social Media Apps – a brief introduction
Measuring Success through your fans, likes, comments and share
Using Google Analytics to track performance
Methodology
Quizzes, small group discussions, case studies, role-play, interactive presentation and Q&A
Course Leader
S. Angeline
Bachelor of Software Engineering (Hons), University of Staffordshire
Bachelor of Software Engineering (Hons), University of Staffordshire
CEO and Founder Of A TECH
Certified Ethical Hacker (CEH)
Computer Hacking Forensic Investigator (CHFI)
Our Social Media Marketing consultant is an experienced specialist in professional development and digital marketing. She has been spearheading a global development company, primarily the management consulting wing specializing in providing world class professional development, human capital development and social media marketing solutions. She was involved with ensuring progressive growth of the business through management of its Advisory functions. Currently she is the CEO of a digital marketing firm in Malaysia.
Her everyday role entails; strategic planning, managing and leading teams in diverse roles, sales/ marketing/ advisory/ operations management, digital marketing, market expansion strategies, business development initiatives, competitive and market intelligence, determining pricing strategies and control and monitoring of budget/spend of products under the portfolio.
Her unique interpretation of online business allows her to travel the globe as a speaker, trainer and consultant, working with multiple organisations.
She has served participants from:
SIRIM , Malaysia
MATA , Malaysia
Palace of the Golden Horses, Malaysia
Royal Chulan, Malaysia
Bank Islam, Malaysia
B Braun Malaysia
Total Worx Asia
Lafarge Cement
PETRONAS Malaysia
Dragon Oil Dubai
Halliburton
Zimbabwe Power Corporation
Canon
National Bank Of Malawi
PNG Ports Corporation Limited
Qatar Petroleum Company
Qatar Petrochemical Company (QAPCO)
The Tanzania Institute Of Bankers
Alinta Energy Sydney, Australia
Celestica Malaysia Sdn Bhd
Mozambique Airlines (LAM)
Base Titanium, Zambia
Arabian Pipes Co, Saudi Arabia
Al Abdullatif Manufacturing and Investment Co, Saudi Arabia
Saudi Aramco, Saudi Arabia
PNG Ports Corporation Limited
Vanuatu National Provident Fund
La'ala Al Kuwait Real Estate Establishment, Kuwait
Hikma Pharmaceuticals, Jordon
Jordan Bromine Company Limited
Testimonies
“This is a good Social media training program. The trainer is very good, and I learnt lots of things from this training program.”– Nornih Binti Sikua. Eon Mart Group
“The trainer was absolutely perfect.”– Mohd Rahiman, Eon Mart Group
“I like boosting my knowledge on social media marketing to boost my business and the trainer is eloquent and well prepared.”– Alvin Soh, Eon Mart Group
Investment
In house arrangement only.
Click here to Request for In house Quotation
Please contact us at +6012 6869 628 | +603 8074 9056
Email: info@itrainingexpert.com
Payment mode:
Payment must be 100% upfront upon confirmation.
