Overview
Copywriting is an all-consuming passion. The true writer devotes body, mind, heart and soul to this task.
Much to the consternation (or bewilderment) of the rest of the team, the copywriter will painstakingly mull over every word and full stop, and occasionally fantasize about debating ‘the use of the comma’ and ‘when should you spell out numerals’.
The greatest frustration of a talented writer is that no one else seems to care, except the copy-based CD who is usually too busy to discuss copy in as great detail as they would like.
For these copywriters, this is two days of Heaven. This 2-day workshop provides them with the opportunity to dissect and analyse great copy, understand the thinking that led to it, and how to develop their own ability to write like a God.
Learning Outcomes
It usually takes years for someone to be a top copywriter in any adversiting firms worldwife. And, we know your heart is set on being an awesome award-winning copywriter, you want to be mentored by the best in this industry.
The customised workshop is designed to hone your craft skills. It is an intensive crash course that will bring out the copywriter in you, who writes to deliver a particular message. The training will focus on the Print medium as that is still the benchmark by which copywriters are measured : if you can handle Print, you can handle everything else.
By the end of the Copywriting program, you should be able to:
- Aware basic marketing principles
- Know what makes a good brief
- Know why we write what we write
- Produce different styles of writing
- Edit copy properly
- Understand how the media thinks and behave
- Understand the mindset of the target reader/ user
- Deepen understanding of the basic elements of a Press Release that would attract the press and your audience
- Write long form copy interesting enough to capture the interest of your intended readers
- Discover new ways of getting earned digital media
Who Must Attend
PR personnel, Copywriters professionals, Marcom personnel, Corporate Com members
Pre-requisite
A lot of writing will be done; please bring a laptop
Throughout the course, you will write, and write, and write until the skills are deeply programmed into you. Then at the end of the training, your work will be presented to Malaysia’s top Creative Directors.
Course Details
Module 1: The role of marketing
Module 6: Meet your audience
Methodology
Interactive presentation and practical exercises, Press Release samples will also be shared.
Course Leader
KRISHNAMOORTHY MUTHALY
Public Relations (1973)
B.Sc (Hons) Communications (Tennessee, Knoxville)
Media Relations Expert and Business Continuity Coach
Crisis Management - Business Continuity in a Crisis - Media Relations - Public Relations - Spokesperson Training - Press Release Writing - Interviewing Skills for Journalists - How to Face the Media - Business Continuity Planning
Background
Krishna started his career as an officer at Tenaga Nasional (1969 to 1979), nation’s leading electricity company. Since then, he has been freelancing and wrote news and features for the New Straits Times, Bernama, Far Eastern Economic Review, Malaysia Business and The Economic Bulletin.
His 35 years of portfolio encompasses marketing, feature writing, public relations, social media use, writing media releases, copywriting for advertising, script writing, documentary production, speech writing and presentation skills as well as reporting and production for television.
He has worked across a wide range of private sector businesses, including transport, oil and gas, banking, financial services, tourism and pharmaceuticals.
In the public sector, his experience extends across NGOs, police, the diplomatic service, domestic ministries and in leadership and business forums.
Corporate clients:
Johnson & Johnson, Exxon, Caltex, BHP Petroleum, The Star, Malaysia Red Crescent Society, Asia Strategy & Leadership Institute (ASLI), Novartis, EON Bank , Ministry of Foreign Affairs (Malaysia) , Inland Revenue Board, Malaysia, UNICEF, Asia Business Forum, Baiduri Bank (Brunei), Aegis Media and Vizeum Advertising, Mubadala Petroleum
Universities
Monash University, Murdoch University, HELP University, IACT College (Malaysia’s premier college specialising in creative communication), UTAR (Tunku Abdul Rahman University), Xiamen University Malaysia.
Testimonies
"I didn't have clear directions on writing for publications. After the course, I feel more equipped for my job. This is an excellent course and I highly recommend to all PR related personnel." HR & Communication, Petronas ICT Sdn Bhd.
"The trainer, Herna has great communication skills and great personality too. This is an excellent program, thank you." , PR executive, Razak School of Government
"I didn't have too much knowledge on communication and PR writing. From this course, I have gained great insights and relevant knowledge." Roshen Dev, Senior Executive, Gas Malaysia Berhad.
“Prior to attending the workshop, I was confused and had vague ideas of what entailed good PR writing skills. During the course, I see great improvements my writing skills. Writing is more impactful and I'm clearer and informed on what to do. The trainer is excellent and well prepared.” –, Senior Corporate Communication, KBU International College
“Before attending the course, I feel that my PR writing skills are limited. After attending the course, I feel confident to write speech, writing on website by using the PR Communication tools that I have learnt” – Executive PR, RP Chemicals (Malaysia) Sdn Bhd
“I was uncertained about PR writing and have a vague idea what it entails. During the interactive course with Herna and other PR guys, we refined our skills in writing Press Releases, speeches creatively. After the course, I feel more confident and equipped with good PR writing skills. It was an excellent course that I've been looking for. Thank you, Henna!” – Ms Lee, Bermaz Motor
" I didn't have too much experience and knowledge on how to write good PR literature. After this workshop, I feel that I am more confident in writing effectively. It was a good course and I wished I had attended earlier!" Tessa Hamid, MBAM.
"In the PR course, Herna shared a lot of her knowledge in the international exposure in PR. Her interactive and workshop-based training really opened up my mind, expanded my thinking, pushing me to work faster and sharper. This is an excellent course and I highly recommended PR guys to attend.." R. Renuga, FIMM
"Before attending the course, I felt that I wasn't not creative and always stuck in writing. My mind was open up to look at things from different angles and now, I feel I could be better. Herna is truly an expert in the PR field. She covered a lot of topics customised to our individual needs. From the course, I see how PR Writing should look like instead of just one the one-sided marketing aspect." LK Chan, Senior Marketing and Communication Executive, KDU International College, Penang.
Investment
| Normal fee |
| Sign up 1 pax |
| Pay before course starts |
| MYR 2,790.00 per pax |
| USD 820.00 |
| Early Bird |
| Sign up 1 person |
| Pay 14 days before course starts |
| MYR 2,090.00 per pax |
| USD 610.00 |
| Group Fee |
| Sign up 3 pax or more |
| Pay 14 days before course starts |
| MYR 1,990.00 per pax |
| USD 580.00 |
E-Certificate
Upon successful completion of this program, you will receive a e-Certificate of Achievement.
Payment mode:
1. Online Payment by Credit card: You can opt to register and pay online with our latest payment integration system through our website.
2. Telegraphic Transfer- You can also opt to use GIRO or telegraphic transfer of payment via international banks.
Contact us: ITRAININGEXPERT GLOBAL PLT
Tel:+603 8074 9056 | +603 8082 3707
Mobile: +6012 6869 628 | +6018 2175 123
Email: info@itrainingexpert.com
Website: www.iTrainingExpert.com
