SEO and Google Analytics

Upon completion of the SEO and GOOGLE ANALYTICS workshop, participants will be able to:

• Analyze SEO dashboards
• Discover the most optimal keywords for Google Analytics campaigns
• Create effective strategies to improve site ranking and performance
• Understand how to configure Google Search Console for your website
• Possess better traffic and user data analysis

● Marketing Executives.
● Social Media Marketing personnel.
● Public Relations Executives.
● Communications Directors.
● Accounts Managers.

Module 1: Google Analytics

• Understand the purpose of Google Analytics
• Setting up your Google Analytics account
• Understanding the data and meaning
• Analysing the performance on your website
• How to uncover insights using thesw tools
  

Module 2: Google Analytics 4

• The main differences between Google Analytics and Google Analytics 4.
• Traffic and user data analysis
• GA4 Jargons, Users, and Concepts Important in Google Analytics 4.
• Understand how it works and data capturing process
  

Module 3: Google Search Console

• Overview of Google Search Console
• How to setup and configure Google Search Console for your website
• Using Google Search Console to enhance your website ranking and performance
• Understand the function and ways to identify issues, reporting and error.
  

Module 4: SEO (Search Engine Optimization)

• SEO overview and how it works
• Key pillars of SEO
• Technical SEO strategies to improve your site ranking and performance
• Beginner friendly tools to leverage and optimize SEO performance.
  

Module 5: Core Pillars of SEO

• Strategies to optimize your website content
• Keyword research and analysis
• Backlink checker and how to uncover opportunities
• Link building strategies
• Tools and chrome extension to conduct SEO audit
• Other SEO best practices and updates

Small group discussions, case studies, interactive presentation and Q&A.

ALEXANDER ANG
Certified Digital Marketing Professional By Digital Marketing Institute, UK.
Certified NLP Practitioner and NLP Coach
Certified HRDF Trainer
B.Sc Environment Science Mgnt (UM)

Over 6 years of cutting edge experience in the area of digital marketing, from Facebook Ads marketing, online membership, copy writing, website design, social media marketing to CRM automation for as a Head of Social Media Marketing for a big company.

Alex has also achieved the following:

• Written, reviewed and launched over hundreds Facebook and Instagram Ads campaign.
• Built and published over 1,000 landing and opt-in pages, websites, membership sites, content and sales pages with the team since 2015.
• Generated over 20,000 leads, for different company brands, products and services through online since 2015.
• Contributed to over a million dollars of revenue online to offline every year
• Trained and coached thousands of delegates from the corporate, SME, GLC, MNCs and individual business owners to set up their own Social Media marketing

Clientele:
Mastery Asia, Micro Constructions, Winners 1313 System, Hooty, The Kung Fu Of Selling, Order Flow Academy, Cypress, Starrett, Millionaire Forum, FIS, Loan Pro, After Birth Care, Quest, Memoire, Castiefield, WSM, Adlyn, Adam Khoo, Smart Inventor, Wealthfort, Ashton, Prosign, Questcorp Global, Ashton Training Academy Plt, Percetakan Tenaga, Money Mastery, Multiple Sources, BHP, Honda, Lakoo Advertising

Upon successful completion of this program, you will receive a Certificate of Achievement.

1. By Credit card: You can opt to register and pay online with our latest payment integration system through our website.
2. Bank Transfer- You can also opt to bank transfer payment via local / international banks. Please send payment slip as proof of payment.
3. HRD Corp Claimable Courses Skim Bantuan Latihan Khas - Applicable to Malaysian Employer Only

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