Mastering Graphic Design for Business Excellence

This comprehensive 2-day program, titled "Mastering Graphic Design for Business Excellence," is meticulously crafted to equip professionals with essential skills in digital design, tailored specifically for applications in business branding, advertising and marketing.

Over the course of the program, participants will delve into a variety of key areas including the creation of compelling visual aids, advanced multimedia presentations and effective web design. They will also explore the topics of video production, infographic creation, and poster design, utilizing popular tools. Each day is segmented into interactive modules that combine theoretical understanding with practical, hands-on exercises. This approach ensures that attendees not only grasp the fundamental principles of digital design, but also apply these skills in real-world business scenarios, enhancing their ability to communicate ideas effectively and elevate their professional presentations and digital content.

By the end of the program, you will be able to:

• Understanding of Basic Design Principles: Gain knowledge of fundamental design principles including colour theory, typography, and layout, and how they apply to business contexts.
• Proficiency in Creating Visual Aids: Develop skills to create effective and engaging visual aids using tools focusing on data visualization and presentation aesthetics.
• Competence in Graphic Design Software: Acquire hands-on experience, enabling the creation of professional graphics and layouts for business use.
• Knowledge of Brand Consistency in Design: Learn how to maintain brand identity and consistency across various digital formats, including the development of a mini brand kit.
• Advanced Multimedia Presentation Skills: Enhance presentation skills with advanced techniques in PowerPoint or Keynote, incorporating multimedia elements and storytelling for impactful presentations.
• Web Design and User Experience Fundamentals: Understand the basics of web design and user experience (UX), and learn to create responsive, user-friendly websites.
• Video Production Techniques for Business: Learn the basics of video production, including storyboarding, shooting, and editing, tailored for business promotional content.
• Infographic Design and Data Visualization: Develop the ability to design informative and visually appealing infographics, translating complex data into understandable and engaging visual formats.
• Poster and Print Media Design Expertise: Gain experience in designing posters and print media, understanding the balance of visual elements and the differences between print and digital media.
• Application of Skills in Business Contexts: Apply all learned skills to create professional, effective digital content for various business needs, enhancing overall digital communication strategies.

Module 1: Introduction to Digital Design

• Overview of digital design,
• understanding design principles,
• colour theory, typography, and the
• importance of branding in business.
• Analyse successful digital design examples.

Module 2: Crafting Compelling Visual Aids

• Designing visual aid
• tools overview.

• creating simple graphics and layouts.

 Module 3: Designing for Brand Consistency

• Importance of brand identity in design,
• maintaining consistency across various formats.

• consistency in design, color schemes, typography.

Module 4: Advanced Presentation Techniques

• Enhancing presentations with multimedia elements,
• storytelling in presentations,
• advanced PowerPoint/Keynote features.

 Module 5: Basics of Video Production

• Video production for businesses,
• basics of shooting and editing.
• storyboarding, editing software
• Plan and storyboard a short promotional video for a product or service.

Module 6: Crafting Infographics

• Designing infographics,
• Effective data visualization techniques
• Design a simple infographic using provided data.

Module 7: Web Design Basics

• web design, user experience (UX) principles,
• web design do and don’ts
• website Designs

 Module 8: Poster Design

• Principles of poster design, balance, hierarchy
• Poster design principles, print vs. digital considerations

DR ANGELINE
Bachelor of Software Engineering (Hons), University of Staffordshire
CEO and Founder Of A TECH
Certified Ethical Hacker (CEH)
Computer Hacking Forensic Investigator (CHFI)

Our consultant is an experienced specialist in professional development and digital marketing. She has been spearheading a global development company, primarily the management consulting wing specializing in providing world class professional development, human capital development and social media marketing solutions.  She was involved with ensuring progressive growth of the business through management of its Advisory functions. Currently she is the CEO of a digital marketing firm in Malaysia.

Her  everyday  role entails; strategic planning, managing and leading teams in diverse roles, sales/ marketing/ advisory/ operations management, digital  marketing,  market expansion strategies, business development initiatives, competitive & market intelligence, determining pricing strategies and control and monitoring of budget/spend of products under the portfolio.

Her unique interpretation of online business allows her to travel the globe as a speaker, trainer and consultant, working with multiple organisations.

She has served participants from:
SIRIM , Malaysia
MATA , Malaysia
Palace of the Golden Horses, Malaysia
Royal Chulan, Malaysia
Bank Islam, Malaysia
B Braun Malaysia
Total Worx Asia
Lafarge Cement
PETRONAS Malaysia
Dragon Oil Dubai
Halliburton
Zimbabwe Power Corporation
Canon
National Bank Of Malawi
PNG Ports Corporation Limited
Qatar Petroleum Company
Qatar Petrochemical Company (QAPCO)
The Tanzania Institute Of Bankers
Alinta Energy Sydney, Australia
Celestica Malaysia Sdn Bhd